Goal Achieved
Days
In a nutshell
Functional Neurological Disorders (FND) often present with physical symptoms similar to epilepsy, but are typically triggered by mental stress.
The challenge was to transform this emotionally charged process into something patients would feel okay about engaging with.
Users have a journal
My Role
As part of the Ingenious Behavior team, an innovation lab within the Ingenious Agency, I got to participate in several aspects of this project:
User Research
Behavioral Design
Product Design
Identity
UX
Design System
UI
UAT
Behavioral
Design Sprint
In a collaborative Behavioral Design Sprint with healthcare providers, we uncovered patient needs and identified the behavioral barriers that prevent consistent journaling.
We then developed a simple, dual-sided concept called FNDing Recovery.
Doctors learn & Guide
A key contribution
To reduce emotional friction and get patients to engage with their report, I added a simple, familiar entry point: choosing an emoji to express how they feel.
It uses a fundamental Behavioral Design concept known as the "foot in the door principle", where a tiny first step builds trust.
Meagan Watson, MPH.
"Developing the clickable prototype with Ignacio and Marcelo was seamless and enjoyable. They were patient as our clinical team brainstormed their questions in real time over several meetings. They listened attentively to our ideas and the target population’s needs and were able to translate them into an interactive and engaging prototype. The prototype they created was not only visually appropriate, but successfully integrated features we requested making an intuitive patient and healthcare provider user experience."
Outcome
We successfully helped the client shape their vision into a functional prototype. This tool is now a tangible asset they can use to secure funding and move the project forward.
More
© 2025 Marcelo Brum. All trademarks and copyrights are the property of their respective owners