Goal Achieved
months
In a nutshell
Loop is an innovative virtual health and fitness platform that brings physical therapy, nutrition, exercise, and wellness into a single, on-demand SaaS experience.
WebApp
Full Design System
My Role
As part of the Ingenious Behavior team, an innovation lab within the Ingenious Agency, I got to participate in several aspects of this project:
User Research
Product Design
UX
Design System
UI
Prototype
UAT
An opportunity
to deliver value
Access to wellness care is often fragmented.
For institutions, the challenge is providing consistent, high-quality care across multiple disciplines, often with outdated systems and siloed data.
My Approach
We kicked off with a Product Design Sprint alongside the founders and healthcare advisors, starting with conversations with patients, therapists, nutritionists, and administrators.
From there, we designed role-specific pathways so patients and providers each saw something tailored to them, paired with a visual language that felt credible and approachable.
User Acceptance Testing (UAT) was successfully conducted using clickable prototypes, before jumping into MVP development.
Nick Edwards
Founder. VC
"The work that Marce and Nacho do at IB is second to none. One of the best investments we made as a company was to analyze the behavior of our clients, and with that information we were able to turn around and design sticky solutions that allowed us to scale quickly. Great job Ingenious Behavior team, you guys rock!"
Outcome
The result was a seamless platform where patients could access multiple health services in just a few taps, and institutions could manage, track, and deliver care from a single, intuitive dashboard.
The MVP hit the right spot, helping pave the way for Loop’s successful exit—a milestone that marked both the end of one chapter and the start of the next.
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